To say that our kids are growing up in a different world than we did would be an understatement.  Bombarded by messaging and imagery at the speed of light, it can feel challenging as parents to ensure that the content they’re exposed t0 is positive and encouraging, which is why we love Disney’s new “Star Darlings.”

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We caught up with co-creator Shana Muldoon Zappa, who dreamt up the idea with her husband, New York Times bestselling author Ahmet Zappa, while pregnant with their first child, daughter Halo.  “I began thinking about the world she would be born into. I had always been about empowering women and positive messaging but my focus shifted from empowering women to empowering girls.”

“Having a daughter has inspired me on a whole new level. When I looked around at what brands and influencers would be on Halo’s path, I realized many of them were not aligned with what I would want to instill in my daughter or recycled brands from when I was a kid, which is cute but where is the messaging that speaks to TODAYS kids? They are a different generation faced with new challenges and I believe they are more evolved in many ways. We can have fun in fashion, fantasy, and adventure but Star Darlings goes deeper.”

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The “Star Darlings” characters embody the qualities and characteristics of today’s tweens, and have been created to resonate with the audience through a multiplatform lifestyle experience tailored just for them. Each of the Star Darlings has her own journey to Wishworld (Earth) to help her Wisher (human) take the steps to making her wish come true. These shared journeys and experiences are designed to inspire tweens to go after their dreams.

 

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“Our intention with Star Darlings has always been to empower every girl – no matter where she was born or what she looks like – to understand that she has what it takes within, to make her own wishes come true…through the unstoppable energy created by positive thinking, taking action and believing in yourself.”

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“The message of positivity is so important to me because it is a part of my life…It’s a daily practice. I truly believe that life is pretty magical and what you put out does come back. I know that life will always throw you curveballs. And it can be extremely challenging…especially those teen years. And as we know it continues as women. Our world is full of media telling us what we should be doing or what we should look like. It’s full of negativity. But it’s also full of choices. That’s the key. And choices are empowering. To know that YOU HAVE THE POWER TO CHOOSE. And when you choose what is truly good for you things have a way of lining up for the best. It’s never perfect. But to practice positivity within can be a powerful tool in life. When you feel good about yourself and are confident in your choices, the outside noise doesn’t matter so much. I wish I had a better understanding of that as a young girl.”

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Star Darlings is now available as an app and music on iTunes, books everywhere,
dolls and toys available now at Target, Toys R Us, and Walmart. All content is also available on DisneyStarDarlings.com

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