We’ve long been fans of Nasiba Adilova’s bold fashion choices and her stylish life which we peep through Instagram. Originally from Russia, Adilova recently relocated to Dallas where she lives with her husband and adorable two year old son, Thomas. After spending time building fashion platform Buro 24/7, she recently launched The Tot with business partner (and fellow style star) Miroslava Duma. The website serves as a resource guide for new moms looking for unbiased information and advice coupled with healthy, safe and innovative products curated and tested by moms themselves.
We recently caught up with the style maven who dished on living a non toxic lifestyle, her new mom essentials and why she tends to avoid nights out without her son.
What was the impetus for starting The Tot?
When I became pregnant with my son, I was overwhelmed by the endless search for registry essentials because there was no central location where I could find all of the information I wanted. Eventually, it got to the point where I had done so much research on so many different sites that I wanted to put all of my knowledge in one online destination. I wanted to build a place where moms could come to and connect to another, find answers to their problems and discuss topics which many of us face but are still considered taboo in our society and also shop the safest, cleanest most Eco friendly and innovative mommy and baby products on the market. We want to empower women and shine the light on small businesses trying to make a difference by creating better and safer products so we want to give them a platform to do that. So that is how The Tot was born.
How old was your son when you started the site?
The idea came to me while I was pregnant. We launched the editorial site in January when he was 1 year and 3 months – 15 months.
Prior to being pregnant, did you adhere to a very healthy non toxic lifestyle?
I’ve always been a proponent of healthy living but from the moment I knew I was pregnant, my life changed. I became so much more health-conscious. I suddenly felt this tremendous responsibility for someone else’s life. I spent hours and hours doing research on what was best for me and baby. And the best suggestion I got was from my friend Calgary Avansino (she’s one of our nutrition experts) who recommended I read a book by Gowri Motha– The Gentle Birth Method. It was the best advice ever as it spoke to me so much. All my life I had these preconceived notions on pregnancy and child birth and so much fear associated with it. Gowri was able to open my mind and see my pregnancy as a blessing and it changed my attitude completely. I followed all of her steps and had the easiest, healthiest pregnancy and went into labor with a huge smile on my face and a feeling of relief that I would be meeting my baby boy for the first time ever. And there is no feeling greater than that.
As a busy working mom, what is your best advice for other working moms trying to strike that balance between work and family? What is your biggest challenge?
I’ve got to admit that I am not the best at time management. It’s something I work very hard at getting better in. I try to have phone free evenings and weekends as much as possible so I can pay close attention to my tot and my family.
My biggest challenges are my constant thoughts of what can I be doing better and how can I be the best mom that I can for my little one. I am sure every woman can relate to this.
As a mom, which age do you think has been most challenging in terms of finding enough time & energy to balance everything?
I think after 1.5 it gets tougher because they are little individuals with their wishes, desires, wants and needs. They also have an issue communicating and expressing themselves…that’s what creates that challenging time most parents refer to as “terrible twos”. But we are very lucky that we have a soft natured boy and we try to be as understanding as possible with him. And when he challenges me I try to think about how tough it must be for him trying to explain what he wants but not being able to.
What does your typical day look like? Schedule-wise.
I do emails in AM and PM and check sporadically during the day. I spend a few hours doing calls and research. I’m in the office a couple times a week when I’m in town. I make breakfast, lunch and dinner for the baby and family when I’m home. And I try to do a little play time and activity every day between work.
What do you do to carve out time for yourself? Meditation / Exercise / Nights out with girlfriends, etc?
I usually do an hour of fitness early in the morning. I don’t really do much of “nights out” because we love to include our tot so when we go out he comes with us. We do dates and friend dinners very rarely.
How do you balance your time between work, your child and nurturing yourself?
I’ve really been slacking on this front and need to get better at it but between having a small baby and a start up it’s really not quite so easy. I was very good at things like facials, massage, exercise, eating while I was pregnant and before my pregnancy and now it’s just juggling and balancing the reality of my situation as a mom and business owner.
As you live in Dallas, what are some of your favorite things to do with your son? Any favorite spots?
We love the zoo, the parks, the Perot Museum of Science. We love our back yard and swimming in the pool. We love the botanical gardens and going out to eat at our favorite restaurant next to a fish pond.
If any, what changes did you make to your work hours/life in order to create more time with your son?
I do part time in the office so I can focus on the baby. I also try to do the bulk of emailing mornings and evenings when the tot is in bed.
To what do you attribute your strong work ethic? What do you hope your children learn from watching you work & run your business?
My mother worked very hard and I still felt like she was a very solid and loving parent. I leaned this from her and I hope my son will learn from both his parents that working hard will equal success.
With less time to get ready in the morning, what is your go-to look in order to look chic and put together for a full day and possible evening events?
I love a red lip so I often just do a red lip and nothing else! I also love big full hair so after I wash it I put a bit of sea salt water spray and sleep on it.
What are your wardrobe essentials? Do you have a daily uniform?
Probably a Valentino coat, my white Zara sneakers, ReDone jeans, James Perse v-neck t-shirts…I don’t have a daily uniform per say but I am conscious of my fashion selections because I try to dress for style but also to care for my son.
What is the most valuable thing motherhood has taught you?
For me, the best part of being a mom is getting to do it every single day. Seeing this wonderful little life grow in front of you, having this amazing responsibility, it’s just fantastic. So I believe that is the most valuable thing…to embrace your life, your children…embrace every moment.
What has been the most surprising thing about becoming a mother?
It’s everything you have thought and dreamed and more. You feel you know what true love is, but I honestly can say that I didn’t until I had my baby boy. And also, the amount of crazy thoughts that cross my mind of what can go wrong is shocking! I constantly think, what if this tree fell, what if the swing doesn’t hold up etc etc.. 🙂
What are your 5 Must Have Mom Essentials?
* 12|12: 100% organic staples like t shirts and leggings – the softest organic cotton on the market and best fitting baby T shirt
*100% organic Erbaviva personal care line for my little one- so gentle and wonderful on your skin
*Pockit stroller for travel and airports – especially on those long haul flights!
*Replay recycle plates and bowls in rainbow of colors – my tot loves the variety of colors and I love that it’s super safe recycled plastic
*Modern twist bibs – they are the best silicone bibs and they fold so small I can pack them tightly in the diaper bag
Photos provided by Nasiba Adilova