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Caroline Maguire may be living the New York City dream – she’s got a dream job as the fashion director of Shopbop.com, a Tribeca address and totes her two kids, Ella 3.5 and Ryan 1.5, around town always looking effortlessly chic – but this style setter and Bay Area native has California cool running through her veins and well, her wardrobe.

To track her daily looks is a lesson in making any outfit look amazing even with or rather, especially with, a pair of Vans pulled on and paired with a long dress or skirt. She makes getting dressed and managing the demands of a major job in fashion, scheduling the nanny, organizing local activities and traveling to various cities for work pretty great even though we all know nothing is ever quite that easy.

Here, the down-to-earth trend setter gets real about the demands of the day-to-day and challenges all mothers face when bringing up young kids through an already busy and very full life.





What was the most surprising element of becoming a mother?

How hard it really can be! HA! Don’t get me wrong, I LOVE being a mother, but the most surprising element was all of the new responsibilities while still juggling and trying to maintain “me”.


What stage have you found most difficult / most rewarding so far?

The most difficult phase is definitely the “I’m mobile” phase. When your kids no longer want to be held and somehow manage to get into literally everything. You cant take your eyes of them!

The most rewarding stage is when they are able to communicate and you can learn and appreciate their feelings because you finally understand them! And you sit and think, wow how lucky am I that she’s/he’s my kid. 


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What’s your beauty routine like? 

Pretty simple. My amazing dermatologist always tells me ’Less is more’.  I always start with CerVe cleanser and then immediately add Mad Hippie Vitamin C serum to my face, followed by Kiehl’s Multi Corrective Cream.  I top it all off with Shisedo Urban Environment Oil-Free SPF 45 which Is light and has Zinc which to me is a really important anti-sun ingredient. 


What 6 essentials do you recommend to new mothers who no longer have the time to put on a “whole face” but who still want to look pulled together?

 1. MASCARA, MASCARA, MASCARA. Can’t stress it enough. Mascara always pulls the look together. It brightens your eyes, even when you look exhausted.

2. I’m crushing on Lancome Grandiose Extreme. The brush is beyond!

3. Another favorite is Nars Blush (I use Madly) – this shade looks great on everyone!

4. Can’t leave the house without a sheer chapstick/gloss (I love the Fresh Sugar Sport…bonus that it has SPF!)

5. EYEBROWS – don’t leave the house without filling them in a bit. I am obsessed with my brow gal – Sania. She’s developed her own pencil that I swear by.

6. Last, but not least a tinted moisturizer – keep your new mom glow all day long!




What’s your daily uniform?

My uniform switches up daily. That’s just the nature of my job and industry – I am a walking wardrobe!  One day I could feel a little street, so I’ll wear my favorite bomber, boyfriend or wide leg denim, with my vans.  On the next day I could be wearing a buttoned-up poplin with a cropped sweater over it. It is never the same, but one thing I ALWAYS wear – my flat top sunnies.




As a busy working mom, what is your best advice for other working moms trying to strike that balance between work and family? What is your biggest challenge?

I always feel that if you spread yourself too thin, you tend to not accomplish that much. Time management and scheduling is key.  I think following a schedule makes life much easier and helps when you need to plan in advance. It is no joke trying to juggle it all, but you have to try your hardest and not be afraid to ASK FOR HELP. I’d like to think we are all Super Moms (and we really are!), but I’ve learned that It’s also okay to ask my family to help, the nanny, a babysitter, my mom. Etc.




What do you do to carve out time for yourself? 

I would LOVE to pick up meditating. My sister mediates weekly and swears by it so it’s definitely one of my resolutions for 2017.  I frequent the SoulCycle in Tribeca which is always a great place to blow off some steam. I also love just catching up with my girlfriends. We are all in different industries so it’s nice where we can just talk about everything / anything.  Whether it’s dinner or drinks we can just be ourselves without having to worry about the kids and hubbies.


What are some of your specific gadgets, organizational tools or aids that help maintain a stress-free work/family balance? 

Our iCal is number one!  It helps keep us on track with playdates, work events, and family events.




What are your favorite activities to do in the City with your kids?

 My kids LOVE LOVE the water. During the summer we are at the water park everyday. During the Fall/Winter months we stay pretty local and hit up the swimming pool at the Tribeca Community Center. There are so many great activities for kids in the city. Museums, Craft fairs, and just being outdoors at the parks.

 What is the most valuable thing motherhood has taught you?

 Life gets hard, but be thankful everyday for your little ones. Hug and say you love them daily.

Enjoy them because they grow up too quickly… in a blink of an eye they’ll be teenagers!




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